What things can we be excited about?
What key economic indicator should we focus on?
It is important to ask yourself these three important questions, which Jim Collins defines as the "hedgehog concept". These can act as the easiest compass to navigate the "culture-defined procrastination" trap.
Purpose, which is often mistaken for selfless activity, is the larger agenda that the business serves. The fact that there is more to the day than meets the eye is another great way to bond the team. For example, a data intelligence company like ours is not just about crunching numbers, it's about the results that can be obtained from it, and those results can mean more profitability for pandemic-ridden businesses, more value for customers who want to stretch every dollar. and all this with sustainability as a result of reducing waste throughout the supply chain. Purpose also pings a super critical attribute that can be easily compromised in the frenzy of chasing growth. Ethics and narratives of integrity are often intertwined with "purpose" and this itself becomes the cornerstone of a clearly defined culture.
Passion is at the heart of every business and becomes the fuel in defining culture. It helps set the mood and energy expected in the team, which will play a key role in setting the tone for everything that lies ahead.
Investments in energy are decided by the setting of priorities. When baked into a company's culture, it can mean the way decisions are made. It helps clear the clutter of things that matter and cut through the clichés, which helps in formulating strategy at each level. Endurance, as a fundamental element of cultural persistence, may be a critical determinant of longevity. Building "persistent" narratives into the definition of a company's culture creates a driving force that makes teams intransigent.
Pragmatism sets the stage for decision-making, investment and action. It acts as a guide in each new chapter of business development. As an important cultural quotient, it helps to make decisions that decide the outputs of the present and the results of the future. The promise of a better today and a brighter tomorrow becomes the cornerstone of every definition of culture. It helps the team see the goal for now, but appreciate more the value of the journey.
The definition of culture must be inspiring and, with its spoken and unspoken articulations, a source of pride and commitment. It cannot afford ambivalence and demands clarity, it needs leaders and cheerleaders for reminders and repetition. It requires rituals and practices to confirm and more than anything else it has to be absorbed and imbibed by every member of the team and that starts from day one. We always remember Drucker's strategy "Culture eats breakfast" and we all don't know that it is really the first and most important meal of the day.